Digital signage means different things to different people; it can mean a group of digital displays in a retail bank branch showing information about the bank's products and services to customers in the lobby or waiting in line; digital signs in a large department store showing real-time marketing promotions; television screens placed around a university campus with the day's class schedules; or monitors at an airport with up-to-date flight schedules. In fact, digital signage applications are almost as unlimited as your imagination.
Digital signage is often referred to as narrowcasting, retail TV, captive audience networks, out-of-home television, or electronic billboards. Whatever the terminology, digital signage dynamically delivers information, including live and on-demand video, graphics, animations, text, and other Web content, on a high-quality display to a targeted audience at a targeted time.
For example, financial services organizations can now easily promote banking products and services on digital signs in the branch to drive sales and improve customer experience. In addition, retailers are experiencing increased revenue at the point of sale (POS) and delivering real-time messages to consumers at the point of purchase (POP).
By shifting more marketing and advertising budgets to this new electronic medium, organizations are creating a more interactive in-branch or in-store experience, speeding up the time to communicate, delivering more effective advertising, generating additional revenue, and influencing customer purchases. Other industries that are also rapidly adopting digital signage include government, education, healthcare, sports, entertainment, and transportation.  ..More ...